Cookie Policy

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners. Cookies can be “persistent” (remaining on your device until deleted or until they expire) or “session” cookies (deleted when you close your browser).

How We Use Cookies

fishroadgame.uk uses cookies and similar technologies for several purposes including ensuring our website functions properly, remembering your preferences, analysing how visitors use our site, and delivering relevant content. We do not use cookies to collect personally identifiable information unless you voluntarily provide it.

Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the basic functioning of our website. They enable core features such as page navigation, secure area access, and remembering your cookie consent preferences. Without these cookies, certain parts of the website may not work correctly. These cookies do not store any personally identifiable information and cannot be disabled.
• Performance and Analytics Cookies: We use analytics cookies to understand how visitors interact with our website. These cookies collect information about which pages are visited most often, how long visitors spend on each page, and any error messages encountered. This data helps us improve the website’s performance and user experience. We primarily use Google Analytics for this purpose. All information collected by these cookies is aggregated and anonymous.
• Functionality Cookies: These cookies allow our website to remember choices you make, such as your preferred language or region, and provide enhanced, more personalised features. They may also be used to remember changes you have made to text size, fonts, and other customisable elements of the web pages.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. These cookies remember that you have visited our website and this information may be shared with advertising partners. We may use these cookies in connection with our affiliate marketing relationships with licensed online casinos.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide other services. These third parties include:

• Google Analytics: We use Google Analytics to collect information about how visitors use our site. Google Analytics cookies collect information including the number of visitors, where visitors come from, and the pages they visit. Google’s privacy policy can be found at policies.google.com/privacy.
• Affiliate Partners: When you click through to casino websites we recommend, those sites may place their own cookies on your device. We have no control over these third-party cookies. Please refer to the respective casino’s cookie policy for more information.
• Social Media Platforms: If we embed content from social media platforms or you share our content on social networks, those platforms may set cookies on your device. These cookies are controlled by the respective social media companies.

Cookie Duration

The cookies we use have varying lifespans. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period or until you manually delete them. Analytics cookies typically expire after 24 months, while functionality cookies may last up to 12 months. Advertising cookies generally expire within 90 days.

Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in several ways:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is being set. The process for managing cookies varies by browser. You can typically find cookie settings in the “Options” or “Preferences” menu. Please note that blocking all cookies may affect the functionality of our website and many other websites you visit.
• Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
• Advertising Preferences: You can opt out of interest-based advertising by visiting the Network Advertising Initiative at optout.networkadvertising.org or the Digital Advertising Alliance at optout.aboutads.info. For EU and UK residents, the European Interactive Digital Advertising Alliance provides an opt-out mechanism at youronlinechoices.eu.

Similar Technologies

In addition to cookies, we may use other similar technologies such as web beacons (also called pixel tags or clear GIFs), which are tiny graphics with unique identifiers used to track user movements and measure email campaign effectiveness. We may also use local storage, which functions similarly to cookies but can store larger amounts of data on your device.

Do Not Track Signals

Some browsers include a “Do Not Track” feature that signals to websites that you do not wish to be tracked. There is currently no industry standard for how websites should respond to these signals. At present, our website does not respond to Do Not Track signals, but you can still manage your cookie preferences using the methods described above.

Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last updated” date at the top of this policy. We encourage you to review this Cookie Policy regularly to stay informed about our use of cookies.

More Information About Cookies

If you would like to learn more about cookies and how they work, you can visit allaboutcookies.org or the Information Commissioner’s Office website at ico.org.uk for comprehensive guidance on cookies and online privacy.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at: [email protected]

For general privacy enquiries, please refer to our Privacy Policy or contact us at [email protected].