Privacy Policy

Who We Are

fishroadgame.uk is an informational platform providing reviews, guides, and resources about online casino games, specifically the Fish Road crash game by InOut Games. We operate as an affiliate website, connecting UK players with licensed and regulated online casinos. Our website does not directly offer gambling services or process any financial transactions related to gambling activities.

Information We Collect

We may collect the following types of information when you interact with our website:

• Automatically Collected Information: When you visit our site, we automatically collect certain technical data including your IP address, browser type and version, operating system, referring website, pages viewed, time spent on pages, and the date and time of your visit. This information helps us understand how visitors use our website and improve user experience.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors come from. For detailed information about our cookie practices, please refer to our Cookie Policy.
• Information You Provide: If you contact us through email or any contact form, we collect the information you voluntarily provide, such as your name, email address, and the content of your message.

How We Use Your Information

We use the collected information for the following purposes: to operate and maintain our website effectively; to improve and personalise your experience on our platform; to analyse website usage patterns and optimise our content; to respond to your enquiries and provide customer support; to send you relevant updates about our services if you have opted in; to detect and prevent fraudulent activities or security breaches; and to comply with legal obligations and regulatory requirements.

Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation, we process your personal data based on the following legal grounds: your consent where you have given clear permission for us to process your data for a specific purpose; legitimate interests where processing is necessary for our legitimate business interests provided these do not override your rights; contractual necessity where processing is required to fulfil a contract with you; and legal obligation where we must process data to comply with the law.

Data Sharing and Third Parties

We do not sell your personal information to third parties. However, we may share data with trusted service providers who assist us in operating our website, conducting our business, or serving our users. These include analytics providers such as Google Analytics who help us understand website traffic; hosting providers who maintain our website infrastructure; and affiliate partners being the licensed casinos we recommend, though we only share data when you click through to their platforms.

All third-party service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify. We may also disclose information when required by law, court order, or governmental regulation.

International Data Transfers

Some of our service providers may be located outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner’s Office or transfers to countries with adequate data protection laws.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL encryption for data transmission, regular security assessments, restricted access to personal data, and secure data storage systems. While we strive to protect your information, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but are committed to maintaining high standards of data protection.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Analytics data is typically retained for 26 months, while contact enquiry data is kept for 12 months after the last interaction unless you request earlier deletion.

Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data: the right to access and request a copy of the data we hold about you; the right to rectification to correct inaccurate or incomplete information; the right to erasure, also known as the right to be forgotten, in certain circumstances; the right to restrict processing of your data; the right to data portability to receive your data in a structured format; the right to object to processing based on legitimate interests; and the right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month as required by law.

Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a person under 18, please contact us immediately so we can delete such information.

Links to Third-Party Websites

Our website contains links to external casino websites and other third-party platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any website you visit through links on our platform.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will post the updated policy on this page with a revised “Last updated” date. We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: [email protected]

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been violated. The ICO can be contacted at ico.org.uk.